The same themes from June/July also apply to August, making this a good month for new releases as well.
September/October
Now is the time for emerging artists to truly shine. Everyone in the industry is in the office more consistently, students are back in school, and everyone has their ears open to new music hitting the scene.
, these fall themes work well:
Sad / Moody / Distressing
Cozy / Ambience
Poetic
Folk / Alternative
(In October) Spooky and evil Halloween hits
November/December
This time of year, people in the industry tend to travel and be out of the office more often, major label artists tend to release in the 4th quarter to take advantage of the holiday sales new zealand email list spike, and artists of all kinds are releasing holiday music.
If you have a New Year/Christmas/Holiday song , of course now is a great time to release it. However, the market is very saturated and anything other than holiday/end of year related doesn't tend to do well. Also, remember that once Christmas and New Year's approaches, the response time from industry players will become increasingly limited.
Check out “ How to Survive the Winter Music Industry Downturn ” to learn more…
In conclusion…
Having a great release strategy is key to optimizing the success of your upcoming releases. An amazing song may end up not doing as well simply because of the date it was released. Also, have a clear idea of when you will have the mastered audio and track or album art in hand before selecting a release date.
Sometimes unexpected things come up in the production process, so it's a good idea to give yourself time to set everything up properly. The more prepared you are, the better your chances of success. Good luck!