Projected campaign metrics:

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We have chosen the following platforms for our work:

Yandex Media (InStream, HTML5 banners);

Beeline (Multi-roll);

MyTarget/VK (InStream, multi-format, carousel).

BTL
To close the sales funnel, we use tastings at points of sale, which allows us to:

convert interested users into actual buyers;

create high-quality first contact with a new audience.

Creative mechanics options:

integration with social networks through competitions;

non-standard POSM design;

unique design of promoter uniforms;

distribution of branded merchandise;

distribution of recipes using products.

Step 6: evaluate the result
We go beyond the standard reach and impressions ghana telegram data assessments typical for offline brands. We focus on measurable business results, even if the data is not completely accurate.


coverage: 90% of the target audience and 70% at a frequency of 5+;

20% will consider the brand for purchase;

15% will look for a product in a store;

8% will make a purchase.