Keys to drawing up a corporate culture strategy

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One of the most common mistakes that business owners make is paying little attention to their company's corporate culture, and this influences production, motivation and, consequently, the work environment more than you think .

Defining it from the outset and having clear objectives and characteristics is crucial, so today we give you the main keys to getting the most out of your company's corporate culture.

Keys to drawing up a corporate culture strategy
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Get to know the concept
First of all, it is important to know what it consists of and what concepts come into play so that you can apply it in the best possible way in your business.

Corporate culture is intangible, meaning it is based on the unwritten hungary number data values ​​and rules that exist in an organization and that indirectly influence the customs, attitudes and ways of acting of employees . Therefore, establishing these terms from the beginning will help you obtain both the environment and the ways of working that you want.

Lay a solid foundation
Once you are clear on what it consists of, you must build the pillars on which your corporate culture will be based: the mission, the vision and the values. You must differentiate them and define them clearly and concisely.

The mission explains the reason for your business . If, for example, you are in charge of designing swimsuits through a startup , your mission will be to sell swimsuits. On the other hand, the vision is what marks where you want to go, for example: to be one of the best designers in Spain. And finally, the values ​​are what will transmit the way of being of your organization, it can be young and innovative or classic and traditional . All this will help you to obtain the best guidelines!

Apply it and transmit it in the best possible way
Once the foundations have been laid , all that remains is to implement it and communicate it in the best possible way. How can you do this? There are many ways, but before you can run, you have to learn to walk, so a good way to start is to involve employees from the very beginning.

For example, you can prepare a welcome presentation for new employees explaining the origin of the company, its values ​​and who it aims to be in the market. This will make them feel more involved in their work and their goals will be in line with yours.