Requirements for the information product

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An information product summarizes information that allows solving the problems of the target audience and should be as easy to perceive as possible.

Popular products have the following characteristics:

Data relevance, answers to basic questions

The task of an information product is to give the buyer an answer to a question that worries him (how to become a photographer, create websites, etc.). Study the statistics, what questions on this topic interest users most, and collect up-to-date information from trusted sources.

It makes more sense to rely on recent lab results than on a Wikipedia article that hasn't been edited in years.


Reliability

Any information you provide cayman islands email list should reflect the facts. Try to find confirmation of them yourself. Buyers consider the information product as a guide to action, so its use should give a real result. If clients find out that you have deceived them (in practice, they can easily verify this), you will have no chance to continue the information business.


Usefulness of information, availability of cases and uniqueness

Include data that has real value in your information product and discard any details that don't make sense. The Internet is already full of "nothing" articles. When a client can acquire the skill they need with the help of your recommendations, they will start to have a positive attitude towards your product.

The uniqueness of the information should be at least 30%: use publicly available research on the topic as a basis, supplement them with your own conclusions, recommendations, and a summary of statistical data.

To be convincing, provide case studies describing your use of a specific methodology and the results achieved. Focus on how your findings helped achieve higher results.


Clear structure and clarity

Regardless of the format of your information product, present the information in an organized and visual way for any buyer. Diversify the presentation with pictures and other elements that allow the client to thoroughly absorb the information while reading an e-book or re-watching a webinar.