Targeted advertising

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It is set up in social networks in the advertising account. Everyone has their own goals here: to get more subscribers, to attract people to the event, to increase brand awareness, etc.

Targeting settings are set for a specific target audience (based on its portrait), age, gender, location, area of ​​interest, etc. are indicated. Payment is charged for the number of impressions or clicks.

A completely cold audience can also come via traget. For example, a person is a member of summer residents groups, but does not intend to buy a mini-pond at all. However, if you specify his interests in the settings and still show him an ad, he may want to buy (this is not excluded and often happens).

Targeted advertising

Source: shutterstock.com

The success of targeted sri lanka email list advertising depends on how accurately the target audience and its needs are identified.

Important: in the mobile application, the advertising account looks quite simple and clear, but believe me, your campaign will be much more effective when a specialist handles it.

If you don’t understand the issue very well, you risk attracting useless traffic, which will result in clicks (and you will pay a lot for them), but not purchases.

Retargeting
This is a repeated demonstration of the ad to those who have already visited it, looked at your offers, but have not yet made a purchase.

When you contact such people again, you can try to entice them with some bonuses.

SEO optimization
The method is effective, but you will have to wait for the results. A properly SEO-optimized website appears at the top of search engine results. This is an excellent opportunity to find clients. The user enters his request, and the system shows him your resource first.

But good SEO is not just a text with keywords in between words. It should be really interesting to read, so that a person gets benefit from your material and sees a solution to their problems there.

Search engines “will not like” stupidly entered keywords like “buy a cottage in Novosibirsk”, moreover, with such an approach the site may even end up in pessimism (it will no longer be included in the search results).

In addition to keywords, search engines take into account a whole range of parameters, and you need to understand this. Therefore, it is also better to entrust SEO development to professionals.