Time to clean up - data economy is the maxim
When, why and how to clean up your database
It is important to keep things tidy not only in your home or office, but also in your database. Over time, a lot of stuff accumulates here. Data that is no longer needed for your business operations costs you unnecessary performance and therefore money.
There is also the legal aspect, because for data protection reasons you are obliged to use data sparingly . Only the data that is required for the performance of the business relationship, that the person concerned has made available to you voluntarily or for which there is a legitimate interest may be stored. This means that information that is no longer required must be removed. If the person concerned objects to the use of the data, this must be done immediately.
Below we explain what is important for a tidy database estonia number dataset and how you can be on the safe side legally when cleaning up your data.
data cleansing in general
In addition to the legal aspect of data economy, data cleansing aims to increase the quality and information content of the data so that, for example, analyses are more meaningful and errors are avoided. During data cleansing, measures are taken to detect duplicate, incorrect, inconsistent, inaccurate, irrelevant or outdated data in the database. In the next step, these are either removed or corrected. Data cleansing can therefore result in additions, reformatting, adjustments or deletion of data. This means that on the one hand the data quality is improved and on the other hand only really relevant information is stored in the database.
Data cleansing due to legal necessity
transparency towards customers and authorities
Due to the proactive information obligation under the GDPR, the requirements for transparent handling of personal data have increased significantly. A company must then be able to provide the data subject with information about each processing purpose and its legal basis. So point out that the data is also used to document the legal basis.
The storage period for personal data must be specified and this must also be communicated to the person concerned proactively. How long the respective data may be stored depends in principle on the respective purpose and the legal basis. A distinction must be made between the use of the data, in our case the sending of newsletters, and the proof of consent, as the deadlines are different. The storage period of the proof depends on how long any legal claims can be asserted.