Case: Improving User Experience on a News Portal

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Let's look at an example of an analyst working with a large news portal that was facing the problem of high bounce rates and low user engagement.

User Behavior Analysis : The analyst studied the user paths through the site and found that most visitors read only one article and left the site.

Page Load Time Analysis : It was found that page load speeds on mobile devices were significantly slower than on desktops.

Content Research : The analyst analyzed which types of content and headlines attracted the most attention from the audience.

Suggestions for improvement :

Optimizing the loading speed of the mobile version of the site

Implementation of a oman email list system of recommendations of similar articles

Restructured the home page to better present the diversity of content


Result : After implementing the changes, the bounce rate decreased by 20% and the average time spent on the site increased by 35%.

This case study shows how website analysis can help improve user experience and increase audience engagement.

These examples demonstrate how important a web analyst is to the success of an online business. From e-commerce to B2B sales and media, wherever there is a website and data about its performance, an analyst can find opportunities for improvement and optimization.

The job of a website analyst is not just collecting and analyzing numbers. It is the ability to see real people, their needs and problems behind the numbers.

It is the ability to transform dry data into concrete actions that lead to improved business performance and user experience. And that is why the profession of a website analyst is becoming increasingly in demand in today's digital world.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

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Why Choose a Career as a Website Analyst?
We've had a fascinating journey into the world of web analytics, and now it's time to take stock and answer the main question: why should you consider a career as a website analyst?

Demand for the profession
In the era of digital business transformation, the role of a website analyst is becoming increasingly important. Every company with an online presence needs a specialist who will help turn huge amounts of data into specific actions to improve business performance. This need is only growing, making the profession of a website analyst one of the most in-demand in the labor market.

Variety and dynamism of work
Being a website analyst means constantly solving new problems and facing interesting challenges. Each project is unique, and you will never get bored. You will work at the intersection of technology, marketing and business, which makes this profession incredibly diverse and exciting.

The ability to influence business results
As we have seen from the presented cases, the work of a website analyst can significantly improve key business indicators. You will not just be an observer, but an active participant in the decision-making process, capable of really influencing the success of the company.