THE DIGITAL TRANSFORMATIONCONVERSION OF OUTSIDE AND DOOR-TO-DOOR SALES IS LAGGING.
IN FACT, LOOKING AROUND THE OFFICE, IT APPEARS THAT THE DIGITAL TRANSFORMATIONSHIFT IS INDEED UNDERWAY. FOR EXAMPLE, CRM (CUSTOMER RELATIONSHIP MANAGEMENT) TOOLS, WHICH HAVE BEEN INCREASINGLY INTRODUCED IN RECENT YEARS, CAN MANAGE NOT ONLY BASIC CUSTOMER INFORMATION BUT ALSO ANALYSIS DATA, SALES HISTORY, AND OF COURSE, PAPERLESS OPERATIONS, ALL IN ONE FELL SWOOP.
THE PRODUCTS RELEASED BY VARIOUS COMPANIES ARE ALL WELL-MADE AND EASY TO USE, BUT THEY ARE ONLY FOR USE BY MANAGERS ON THEIR DESK PCS. HOWEVER, THEY ARE NOT SUITABLE FOR USE ON SMARTPHONES BY "PEOPLE OUTDOORS," WHO ARE SAID TO ACCOUNT FOR ABOUT HALF OF ALL BUSINESSPEOPLE, BECAUSE THEY ARE TOO COMPLICATED TO USE OR REQUIRE TOO MUCH INPUT.
IN OTHER WORDS, THE REALITY IS THAT MANY COMPANIES HAVE NOT MASTERED THE USE OF THE SYSTEM. OFFICE WORKERS, WHO WORK IN-HOUSE, AND FIELD WORKERS, WHO ARE IN CHARGE OF OUTSIDE AND ON-SITE SALES, HAVE COMPLETELY DIFFERENT ENVIRONMENTS IN WHICH THEY FIND IT "EASY TO USE," EVEN WHEN IT COMES TO DATA ENTRY ALONE. IN ORDER TO MAKE FULL USE OF THE CUSTOMER INFORMATION STORED IN CRM TOOLS IN THE FIELD OF OUTSIDE SALES, WHICH HAS BECOME A BATTLEFIELD DUE TO THE SHORTAGE OF STAFF, IT IS ESSENTIAL TO DEVISE A CERTAIN LEVEL OF INGENUITY. IN OTHER WORDS, THE OUTBOUND SALES FORCE NEEDS AN OUTBOUND DIGITAL TRANSFORMATION. FROM THIS PERSPECTIVE, THERE IS A SERVICE WITH UNIQUE FUNCTIONS.