After an initial list of all potentially relevant keywords is built (most tools will generate large lists of keywords that may or may not be relevant to you), the list needs to be narrowed down to terms that are actually relevant to the site you are researching and to your potential users. The terms then need to be grouped, sorted, and prioritized.
Please note that we are focusing on organic keyword research here rather than PPC keyword research. While the two may be similar, there can be significant differences, particularly in regards to competitiveness.
If your site is new and very small and your competition for a particular search term are sites like , ranking for that term might be a long-term strategy, or a lower, short-term priority for organic rankings and traffic. Whereas for PPC, the decision you have to make is simply whether you can afford to bid competitively on a term.
Create your SEO keyword list
The first step in your SEO keyword research is to simply accumulate your initial list of keywords. There are numerous sources for potential keyword lists. You have to decide which sources are right for you, but henan mobile database you have to figure out which ones below will help you get there.
When I build my initial list, I try to capture, at a minimum, for each keyword:
The keyword
Monthly search volume
Keyword Difficulty
Competitiveness
CPC
Current position
Example:
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In some cases, you may need to "normalize" some of the data so that you can compare it from one source to another. For example, some sites rank the competitiveness or keyword difficulty of the term on a scale of 0 to 1, while others use a scale of 0 to 100. When combining this data into a single spreadsheet, you may need to multiply or divide one of the data sets by 100 to make the scale at least similar.
Discovery of clients or stakeholders
The first step in beginning any new keyword research project and creating keyword lists should be to thoroughly understand the business or site being analyzed. This is particularly important if you are an outside consultant or agency because you will probably never understand the business or its clients nearly as well as those who deal with them day in and day out.