The overall traffic to the site increases

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The thing is, B2B clients often work in highly specialized or high-tech industries that require specific expertise. If you want to attract such clients, your portfolio should include work that demonstrates knowledge and experience in specific areas so that potential clients can be convinced of your competence.

Fourth, let's be honest: a portfolio is a performance indicator , which is so important for a B2B client. So be sure to include not only descriptions of completed projects, but also statistics, charts, reviews and other evidence of the effectiveness of your work.

Fifth, don’t forget about adaptability and cross-platform compatibility . B2B clients can explore your portfolio from different devices and platforms, so make sure your landing page is adapted for different sweden consumer email list screens and provides convenient viewing regardless of the device. This is easier to implement on a landing page than on a B2B portal.

Sixth, using a portfolio landing page is directly related to strategic positioning : a landing page can and should be a well-thought-out marketing tool that can showcase your company's unique selling propositions, industry leadership, and philosophy.

Lifehack : a portfolio can be designed as a separate page on the company’s main website or as an independent landing page.

However, integrating a portfolio directly into the structure of a corporate website has a number of advantages:

navigation and accessibility of information for visitors is improved;
brand consistency is enhanced;