This may not be the case for the reports. That said, the advice is to have a fixed cadence, so as to be able to check the data and make comparisons with previous periods.
The graphic side is fundamental : the eye also wants its part, even when we talk about numbers. Creating well-made templates will allow you to present each result in a better and clearer way, with a different impact on the organize your finances with mint level of attention.
Once created, the template can be modified directly by you with the new data.
Conclusions
Evaluating social media ROI is a complex process, a complexity that is the result of the very nature of social networks . An activity that must be carefully structured from the beginning, but that above all requires a change of mentality on the part of many companies, too busy and focused on metrics that, in most cases, are secondary to say the least.
The speed and constant changes of the digital world and the different platforms force you to always be attentive and ready to modify activities and, consequently, also their monitoring.
There are no magic formulas: you must constantly analyze performance and, with data in hand, evaluate every possible adjustment useful to improve your planning. A learning by doing that will help you not only immediately, but above all in your next campaigns.