Examples of content distribution

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The developer of the medical information system Archimed+ maintains a blog for potential clients - clinic owners:


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Fulfilment service 4Pack writes articles for clients - marketplace sellers:


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The payment solutions service for business, YuKassa, maintains a blog on Zen:


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The medical aggregator "ProDoctors" provides a link to a useful article for its target audience in the Telegram channel:


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The developer of CRM systems for business Bitrix24 presents a new service on VK:


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Kaiten project management system sends out an email invitation to a webinar for owners:


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Image from the author's archive

Marketing agency "Completo" published an article for business in RBC:


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And announced it on its TG channel:


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Digital agency Kokoc.com regularly posts articles for business owners on VC.ru:


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They are announced on social networks:


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There is also paid traffic - launching advertising on a s panama consumer email list pecific material. MTS Bank buys advertising on VC.ru:


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How to build a distribution system from scratch 1. Understand the purpose of distribution
Above we wrote why distribution is needed in general: it increases reach, increases brand awareness and loyalty to it, and gets traffic.

However, sometimes it makes sense not to try to get it all at once, but to place certain accents: to tell about a new product, to establish lead generation or something else. Therefore, first of all, decide why you need distribution.