When a Business Needs to Implement Email Marketing

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In an ideal world, this would be right away, but as practice shows, B2B companies often collect user contacts and do not communicate with them in any way other than through correspondence between sales managers and business representatives.

It's time to develop an email marketing strategy if:

a customer base has been accumulated ;
there is a low conversion from lead to sale . Even if the company has email communication set up, but the conversion of interaction is low, then it is worth analyzing your actions, identifying weak spots and implementing effective email marketing;
no understanding of the customer journey . A clear oman consumer email list example of a communication failure is the disjointed use of a large pool of tools without a properly defined and digitized customer journey;
there is a low flow of applications ;
a large budget is spent on attracting . One of the main "pains" in the B2B segment;
there are no upsells or repeat requests . Of course, the human factor can also play a role: the manager missed a call, forgot to set a "reminder", but it is impossible to justify everything solely to them.
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