It is extremely important for companies offering complex products or services to the market to consider that for their potential and current customers, chatbots should become not just automated assistants, but understandable, useful and memorable interlocutors.
Unwanted monotony can be avoided by using ideas and strategies tested by Completo and our Clients:
Implementation of interactive elements . It helps to increase user engagement and reduces their churn at different stages of communication.
Can be implemented through :
choice cards : if the chatbot needs to know what product the client is interested in or what question he wants to ask, offer several options by placing them on cards. Visual clarity will help the caller find the right option faster, and the chatbot will provide the correct answer faster. As a result, everyone is satisfied with the interaction;
visual cues . Video instructions or animations are the bes latvia consumer email list t solution for complex products. For example, a bot can offer a short video on setting up equipment or step-by-step instructions in a slide show format;
quick access buttons . Don't force the user to enter long queries manually: buttons with already written options will speed up the interaction process and reduce the likelihood of errors, disappointment, and loss of the client.
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Example : A wholesale company selling chemical reagents can use visual elements to simplify product selection. First, customers will select a reagent type from those presented in icons, and then the bot will provide them with a list of specific products from that category.
Personalization of communication . Every client wants to feel understood and appreciated. Personalization is something that can be implemented through chatbots: they can adjust their responses based on the available and received data about the client and their previous interactions with the company.
How can you diversify communication in a chatbot?
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