Manager is an essential profile

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This is a specialist who designs content that will translate into sales and revenue for your company. The primary responsibility of the Content Manager is to create valuable information about your business and keep that information up-to-date and engaging. What does a Content Manager try to achieve for your business? An increase in brand awareness. Lead generation. Customer retention. Upselling. The Content Manager must follow a “content strategy” to achieve business goals and be a voice for the company. Creativity, leadership skills and, of course, writing ability are needed to produce and publish good content.


In addition to defining content, he is responsible for employment database coordinating the entire team to ensure that the desired results are achieved. In short, the Content Manager is the person in charge of the entire brand content team ; he or she creates quality information and transmits the company's image. The Content Manager is essential in any business. Content Manager Functions The Content in any online business. Their functions range from designing a communication plan to generating different content formats for all digital channels : website, social networks, newsletter, blog, etc.


This is a multidisciplinary profile that requires specific training, the ability to adapt to the needs of different clients and, above all, a lot of creativity to achieve original content. Create content strategies for the user Within your brand or business, it will be very important to know your “typical customer” and their preferences when it comes to consuming content. You must generate content that accompanies your customer during all stages of the purchase. And that is what the Content Manager does. Content Manager tasks and functions Phases of the Buyer Journey : TOFU ("top of the funnel") : is the first phase where the user has just identified a need or a problem but does not know how to solve it.