The pros and cons of short content

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But this doesn't stop the page from ranking for 2,400 different keywords and generating 391,000 organic visits per month, including the number 1 ranking for "bicycles."

target bike's page data from semrush

You need to create content that best answers the search query. And the answer isn't always long-form content.

It’s important to remember that the goal of your content isn’t always to rank organically. Yes, content is one of the main drivers of organic search growth, but it’s also created for other reasons. Just look at how many businesses are able to grow thanks to social platforms with short-form content.

Don’t focus on creating long-form content. Instead, focus your efforts on creating content of the right length and format to achieve your goals (and that matches the search intent of users on search engines).


Short-form content has its place in every content strategy, but the benefits of creating simple, to-the-point content are sometimes overlooked.

The pros are:

• It's a quick and effective way to cover a topic without requiring qatar mobile database audience engagement. It helps you communicate with users with short attention spans, and is very effective on social media.

• You can produce it quickly and with fewer resources compared to long-form content.

• It is easier to read and consume, and in many cases, more compatible with mobile devices.

The cons associated with short content are:

• It is more difficult to cover a topic in depth with short content.

• This type of content can easily become repetitive and demotivate your audience.