Using buyer psychotypes is a new trend

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As we noted above, marketers are increasingly using tricks to produce content and find new, attention-grabbing ways to present a product.

As a result, a trend has emerged to use buyer psychotypes (visual, kinesthetic, auditory, digital) to create images.

Of course, it is impossible to say for sure what kind of buyer will see your card, so the content should contain images that correspond to the perception of each of these psychotypes.

The visual is interested in the quality of the picture and aesthetics, the kinesthetic needs to understand the quality of the surface (rough, soft, velvety), of course, all this must be conveyed with the help of pictures. The auditory perceives by ear, and if you post video materials, there must be both text and subtitles duplicating the voice telling what you want to convey to the buyer. The voice must be pleasant, without any defects, etc. Digitals are people who compare the pros and cons of products, so you must show such a buyer the advantages of the product, how it differs from other similar ones, etc.

We can say that this is already a scientific approach to content preparation.

An example of following this trend:


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Image from the author's archive


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Image from the author's archive

The visual will see a juicy picture, matching colors, kazakhstan consumer email list elegance. The minimalist design of the teapot and the brown background remind of tea or coffee.

For kinesthetic learners, there is a macro shot showing the shimmering shine on the teapot's surface and the roughness of this surface. Auditory learners will be interested in watching and listening to a video review of the teapot.

For digitals, the product's advantage is stated as heating water for 1 cup in 45 seconds.

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