Why does this happen?

[nusaiba125]

To get users' attention, it is best to publish closer to midnight, as such posts collect the most views.

The best time to post on Telegram is from 11 pm Friday to 1 am Saturday and from 11 pm Saturday to 2 am Sunday.

The worst time to post is 6 a.m. (any day of the week) and 10 a.m. on weekdays. In the first case, subscribers are still asleep, in the second, apparently, they are busy with work.

Take this data into account and adapt it to your situation, needs and audience behavior. Wishing you wide coverage!

You can learn more about promotion in Telegram here:
Promotion in Telegram: How to Communicate with the Audience and Increase Your Popularity
Major bloggers are losing reach
Several important trends are being observed in the field of influencer marketing.

First, big bloggers are losing their dominant position.

Blogs with 10,000 subscribers tend to have higher engagement than a million-subscriber account.

Engagement in publications by major bloggers is 1-2%, and in microblogs it can reach 10%. And such integration costs 50-70% less. This is the conclusion reached by colleagues from "Likeni".


The thing is that microbloggers often target a niche audience, which allows brands to accurately hit their target audience. Microinfluencers are also more open to experimentation and can offer non-standard advertising solutions.

Therefore, it is better to test the effectiveness of collaborations by working with microbloggers: the probability of catching your target audience is higher, and the cost of an error will be significantly less than with their more popular colleagues.

Of course, if you approach the choice of an influencer correctly and first analyze the needs and interests of your target audience.

Secondly, long-term partnerships have become more profitable than one-time integrations.

Long-term partnerships are more profitable because when a blogger collaborates with a brand for a long time, integrations cease to be perceived as advertising.

Judge for yourself: people have become more ivory coast consumer email list committed to content that seems authentic to them, 60% of respondents confirm.

This is not surprising: the audience understands the product better when it becomes part of the life of their favorite blogger. Therefore, campaigns based on long-term relationships give 2-3 times more conversions than one-time integrations.

Thirdly, legislation in the field of influencer marketing has become stricter.

It is important to note that all advertising publications must be clearly marked as advertising or sponsored content, and also have a unique indicator and contain information about the advertiser.

Therefore, the costs of such promotion are increasing.

In order for the result to justify the investment, it is worth not blindly following all the trends, but studying the market, its dynamics, changes in user behavior, looking for non-obvious growth points, choosing trends relevant to your niche, situation, resources.

And then actively implement them and monitor the effectiveness of the campaigns in order to be able to optimize, scale or stop them in time.