How to Adapt to Changes in Media Consumption

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In light of these trends, it is important for companies to review their promotion strategy and adjust their media plan to reach their target audience.

What should be taken into account?

The so-called “attention economy”: consumers use multiple devices simultaneously and switch between platforms, their attention is fragmented and not focused in one place.

The only option for a brand is to stand out: by placing media on the channels your target audience uses and using the formats they love, you will increase your chances of breaking through the noise and leaving your competitors behind.

The fact that new advertising channels and types of publications are emerging . Let's face it - new channels and formats will always appear, and this needs to be kept in mind.

For example, 22% of global consumers said they watched israel consumer email list or listened to a podcast in the last week, up 13% from three years ago.


However, prioritize your spending on the channels your audience uses. You can also experiment with a smaller portion of your budget to attract people to new platforms.


But before you take any risks, base your next step on solid research into your target audience.


The need to reach your target audience. Increasing the number of leads is great, but if they don’t convert into customers, then you’re wasting your money.

Use as many sources of consumer information as possible to create a detailed customer profile and get closer to them.


This way, you'll know what types of media content match their interests and where to focus your efforts to increase conversion.
Useful material:
Adaptive Marketing as a Key to Sustainable Development in B2B