Make sure that the contact information in your CRM system is up to date

[nusaiba125]

Step 1. Updating data
Before attempting to engage your existing audience, you need to verify the accuracy of contact information and weed out inactive clients.

How to do this?

.

You can do this by using email newsletters, various surveys in chatbots, and calls from customer service specialists.

For example, you have a database of 10,000 email addresses. You can launch a reactivation chain of letters on them, which will solve two problems at once: it will show how many letters did not india consumer email list reach the recipients (the number of invalid emails), and identify those who are interested in your newsletters.

You can subsequently contact customers whose email address has changed (not the mailbox is full, but the specific email is invalid) by the existing phone number and update their data. If this does not bring results, then such addresses can be safely deleted from the database.

An example of one of our pre-New Year reactivation mailings:

Image from the author's archive

By cleaning out outdated contacts, you can focus your efforts on customers with purchasing potential.

For the remaining base, define inactivity criteria , such as no orders or contacts for a certain period of time, and use CRM filtering to sort customers.
So, irrelevant addresses have been removed, inactivity criteria have been defined, and the customer base has been segmented according to them.

Next, you need to analyze the results obtained.