These are two completely different

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What is search intent? In its simplest form, search intent is the goal or reason someone has when searching for a specific query (keyword) on Google. Google aligns web pages with what they think people want to see when they type keywords into the search bar. Depending on the keywords you enter, you'll get different results almost every time. Let's say you enter "local plumber". You'll get results for different plumbing companies in your area. The intent behind this keyword may come from a person (perhaps a homeowner or landlord) who wants to hire a plumber to complete some work and may need them urgently.

These people are willing to pay for services. However, if band database ou type in “local plumber jobs” (a slightly different keyword than the previous one), you’ll get completely different results on Google. Listings on job sites like "Seeking" will appear and the "People Also Ask" section will be populated with relevant answers about hourly rates and related topics. types of people who search for slightly different keywords on Google. Understanding these nuances from a business perspective allows you to clarify your goals to better align with the services or products you offer and attract those who are ready to make a purchasing decision.

Although there are millions of keyword variations, search intent can be boiled down to four types: informational, navigational, transactional, and commercial. Informational intent. Use information intent keywords when users seek general knowledge about a specific topic. Search results pages for these keywords are often filled with articles that answer user questions. These keywords are important to target because they typically have less competition and higher search volume. This means you can easily drive a lot of traffic to your website. They are also valuable for building trust with potential customers, educating them about your product or service, and capturing leads.