Google’s SGE (now AI Overviews, or AIO) is transforming the search experience with generative AI. The goal is to provide more relevant and comprehensive information to users based on questions. AIO als whatsapp russian number o provides relevant links and has a conversational mode where users can follow up with more questions – in essence, have a conversation with Google.
Google AI Overviews
The experience is being rolled out to new regions all the time and Lam believes these new ‘AI snapshots’ will have a huge impact on search. “From a traffic perspective, we are anticipating this could potentially decrease clickthrough rates for websites below this snapshot, which is scary for us in SEO,” says Lam.
Expert ti
p: Proactively monitor when you're appearing in an AI snapshot. Because as AI Overviews fully rolls out and you can access the tools to start analyzing, it will be critically important to let the data tell the story.
Create content that’s worth talking about & sharing
It’s always been important to create great content, but in 2024 if you want to appear on search results, what you create needs to be ramped up. “Your success is going to be tied to whether you can create content that's much better than AI-generated content,” says Lam.