What methods and tools for collecting information are used in the process
Posted: Wed Jan 29, 2025 10:35 am
Conducting benchmarking is painstaking work, especially when researching large players in the market.
The following will help you to achieve your goals:
Marketing intelligence - collecting information about the strategies used by competitors;
analysis of current data - determining how and with the help of what methods successful companies develop their business;
recording and structuring the information received. In parallel croatia consumer email list with this, the data received is assessed for applicability of similar experience in your situation;
competitor analysis is the study of the experience of similar brands and companies from the same industry;
comparison - comparing your company's strategies and business processes with others.
Useful material:
Competitor Analysis: How Businesses Can Find Unobvious Growth Points
The following will help you to achieve your goals:
Marketing intelligence - collecting information about the strategies used by competitors;
analysis of current data - determining how and with the help of what methods successful companies develop their business;
recording and structuring the information received. In parallel croatia consumer email list with this, the data received is assessed for applicability of similar experience in your situation;
competitor analysis is the study of the experience of similar brands and companies from the same industry;
comparison - comparing your company's strategies and business processes with others.
Useful material:
Competitor Analysis: How Businesses Can Find Unobvious Growth Points