What methods and tools for collecting information are used in the process

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Conducting benchmarking is painstaking work, especially when researching large players in the market.

The following will help you to achieve your goals:

Marketing intelligence - collecting information about the strategies used by competitors;

analysis of current data - determining how and with the help of what methods successful companies develop their business;

recording and structuring the information received. In parallel croatia consumer email list with this, the data received is assessed for applicability of similar experience in your situation;

competitor analysis is the study of the experience of similar brands and companies from the same industry;

comparison - comparing your company's strategies and business processes with others.
Useful material:
Competitor Analysis: How Businesses Can Find Unobvious Growth Points