A site that listens to the customer and increases profits. Really?!

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A site that listens to the customer and increases profits. Really?!
Completo Editorial
Completo Editorial
February 5, 2013
A common mistake for most modern entrepreneurs is to accept the electronic communications environment only as a means of selling a product. It would seem that the word “communications” already implies the colombia consumer email list idea of ​​mutual exchange of information. However, in practice, everything often looks different.

While in the West the values ​​and needs of the target audience help develop products or services, in our country most companies still first produce the product, sell it, and only then begin to think about its quality.
The reason for this attitude is the unwillingness of companies to change and focus on the needs of the client. The winners are those who manage to understand in time what the target audience needs and offer an interesting product.
In accordance with the concept of the marketing mix, by product I mean everything related to the company's trade offer, its range, quality, additional services and other characteristics that allow solving the client's problems.