The search engine marketing of the shortlisted sites can be characterized as follows:

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Search Engine Marketing


2 companies out of 12 are placed in this contextual advertising system;
70% of all leasing company websites receive free search traffic, 13 attract traffic from Yandex.Direct and only 6 from AdWords;
5 out of 12 companies use contextual advertising;
3 out of 12 companies use only Direct;
2 out of 12 companies use Direct + AdWords;
6 out of 12 sites have a large semantic core.

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Involvement
there is a call back form;
there is an e-mail newsletter;
There is an online consultant.
Design
5 out of 12 sites have poor typography - the texts are china consumer email list not laid out beautifully, it is not convenient to read, and it spoils the overall impression of the site.

Navigation
9 out of 12 sites have a search, but it only works correctly on 4 out of 12.