Lost profits and losses from the product site

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In conclusion, I suggest you evaluate the potential losses that you may incur by developing a website using the classic web studio scenario – making a product instead of building a marketing process.

Let's take an example of a real company from the technical equipment industry.

Website-product (from a typical web studio). A real case from practice.

the average cost of developing a normal website is 750,000 rubles;
working time – 4 months;
took photos ourselves, drew models for the website, wrote excellent texts;
stylish modern design with illustrations made b chile consumer email list y an artist;
object catalog;
adaptive layout.
The site and catalog were filled with some of the goods that the client gave. Then it "turned out" that potential clients of this company needed more information about the goods than was on the site - the information needed to be collected in parts from different databases and systematized.

Web analytics was not configured (just a counter was installed).

The structure of the site was not thought out based on the matrix of requests and different types of demand: the studio made a regular catalog of objects, but there were about 3,000 requests (tens of thousands of people per month), the demand was formed in different ways. That is, it was possible to sell with a product card and description only to a small part of the audience. The rest needed special explanations and persuasion.

The situation with the text content of the site is no better: the studio filled the site only 1/100 (1%) of what was needed.

The studio sold a 3D tour of the properties for 300,000. When we set up end-to-end analytics, it turned out that no one was using it, there were no orders from there at all. In the marketing research we conducted, it was clearly evident that no one from the target audience needed a 3D tour at all.