It may seem counterintuitive to offer a free morning, day or workshop when you’re trying to build up your business, but the reality is by showing goodwill and offering them something of high value, they not only get to experience your offering but also see the effect it has on the children. Cerys advises her clients to avoid talking about what they do and instead, “…talk about the benefits of what you do.”
Treat your free offering like an interview
Cerys believes that its vital for future clients to, “ see nigeria rcs data how the children engage with us, to see how we deliver outcomes for the children.” It’s a really powerful selling tool when the teachers and leadership team witness the impact your session has had on the children. It’s this that is going to convince them they want you to come back.
Consider your taster session as the beginning of your relationship with the school
The buzz of children being excited about what they’ve just experienced is the best way to demonstrate that you have something excellent to offer. Also bear in mind that this first “taster session” is probably going to be the beginning of your working relationship with that school. Once a positive and successful relationship has been established, you are no longer a cold caller, you’re someone who has a history with the people rather than the institution. You never know what bad experiences schools or nurseries have had in the past with other providers, so it’s vital that when you get your opportunity, they see how well you control the class, how much the children get out of it, how much the children enjoy it and how it could potentially fit into the school in a long term capacity.