One-pager inside a web resource

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In accordance with modern trends, the main page of many web resources resembles a landing page. It even has a button that encourages a target action, which allows you to collect contact information from users who have limited time to view the site, but want to quickly receive an answer to their request. For a more effective pastors in the us email list presentation of materials than on a page of a regular site with voluminous texts, so-called internal landing pages are practiced. Current rules of online trading encourage Internet resources to constantly develop along with business and use new ways to attract users.

To understand which type of landing page is preferable, you need to test landing pages that are most suitable for your field of activity. Comparing the number of conversions will indicate the most acceptable option.

Case: VT-metall
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16 blocks in the structure of a selling landing page
A quality landing page is built from a large number of blocks, the number and type of which are determined by the company's area of ​​activity and advertising task. At the same time, the number of blocks should definitely be more than four, and their placement, that is, the landing structure, varies based on current tasks.

16 blocks in the structure of a selling landing page

Landing Page Header
The main screen of a web resource is responsible for the first impression of the company. The site owners have literally seconds to convince the visitor to stop at their resource. The page background, background illustrations, company or brand logo, site menu, headings, subheadings, buttons, scroll appearance, forms and other tools work for this.

The landing page header contains the organization's name, logo, descriptor, and contact information. The descriptor is a short description of the site and the company, located under the logo. It is the descriptor that explains to visitors what kind of site they are looking at and what the organization this resource represents does. Moreover, the inscription is not a unique selling proposition, which usually looks more detailed and informative. The descriptor should be clear and brief.

As an example, the descriptor "Bumblebee. The highest level of delivery service" is unsuccessful, because after reading it, it is not clear what exactly the company does and what the web resource sells. A successful and understandable option would be: "Bumblebee. Express delivery company for shipments."

When the organization's area of ​​activity is obvious from the name, a more detailed explanation or the main value of the offer is included in the descriptor.

Contact information is placed on the right side of the logo, and it is better to make phone numbers clickable so that the client can call directly from the web resource. There is also a button to order a call back. The buyer chooses whether to call or accept a call from the site operator.

The navigation menu in the header makes it easier for users to navigate and allows them to quickly move to the block they are interested in: study the price offer, read the product specifications, etc.