Native Advertising Placements

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Previously, this format was actively used in print media and TV. But due to the fact that these sources are now less popular, native advertising has moved to the Internet. Let's look at examples of placing such publications.

Social networks

Useful articles that catch the user's attention are occasionally found in the VK or Facebook* feed. And native takes root well on such platforms. This could be a selection of non-standard tours for the May holidays from an airline or recipes for healthy desserts from a local fitness club. Native advertising in VK is not limited to these nursing homes email list examples. Vines have recently become popular, many of which are used for natural, organic promotion.

Instagram*

The trend of this platform is considered to be lifestyle. People willingly talk about their lives - they share their own hobbies, work, details of relationships. Others follow posts and stories with curiosity, spying on the everyday life of celebrities or people they like. Someone paints with oil, someone is engaged in pottery, someone shares the secrets of successful sales - each interesting character gathers his own audience.

Bloggers with a large audience become opinion leaders. Such accounts are interesting to advertisers, since subscribers listen to the recommendations of a well-known and beloved character. That is why many companies promote their products in this way. Examples of native advertising on Instagram include a story about choosing a bow and mentioning a store or a post about the advantages of some cosmetic line, in which the manufacturer is briefly mentioned. Native on Instagram is a hit, since subscribers have a positive attitude towards the blogger and are loyal to this advertising format.

Special projects

These are entire advertising campaigns that are difficult to attribute to any specific promotion method. Rather, it is a broad and comprehensive approach tailored to specific brand objectives. Examples of such native advertising can be longreads, online games, surveys, and other publications that fit into the overall style of the platform. The format is limited only by the campaign budget and the imagination of the developers.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Recently, various tests and games that indirectly mention the brand have proven themselves. For example, users of "Routeology" are asked to determine the probability of an accident on the chosen route. This format involves people in the game process, while participants receive some unusual and valuable information. As a result, this increases public loyalty and forms a positive image of the company.

Thematic sites

One of the sources of customer traffic can be specialized resources dedicated to a specific topic. Such sites already have a target audience interested in solving certain issues. You need to regularly appear on such thematic sites, warming up interest in your brand or product.

YouTube

There are many ideas on how to fit native advertising into videos. YouTube itself suggests inserting native at the beginning or end of a video. The message can be organically integrated into the plot of the material. The platform does not imply any obvious restrictions; the format and idea depend entirely on the creator's vision.

In Russia, you can publish native advertising through blogger exchanges, such as GetBlogger and Insense. The platforms are suitable for promotion on Instagram or YouTube.

Search engines

In essence, advertising blocks in Yandex and Google are paid contextual advertising, but they can be perceived as native. According to statistics, about 40% of users believe that this is a standard search result, since the appearance of the blocks is no different from regular search results.

Listing

This format can also be attributed to search engine promotion. Buying a listing is a little more expensive, since the cost includes not only the publication of the material, but also its promotion. Such advertising fits into the general appearance of the site, although it contains an inscription about its commercial origin. Recently, paid publications have been highlighted in a contrasting color. Most often, crypto exchanges and sites with ads are promoted in this way.