How people used to work without CRM systems

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Every year, people automate more and more daily routine processes. And business is no exception, although many commercial companies still interact with their clients in traditional ways. From this article, you will learn why a CRM system is needed and how its implementation changes the life of an organization.

In the 80s and 90s, all entrepreneurs used a similar sales scheme, because at that time there was no specific system of communication with customers.

Imagine an office where managers sit medicare leads email list and talk on the phone. They make and receive calls, answer consumer questions, and somehow still manage to sell goods. Sound familiar? No wonder, because some organizations still work according to this scheme today. With this approach, the result largely depends on the personal qualities and integrity of each employee. That is why in the 80s and 90s, the cult of the almighty salesman emerged and all companies actively took up the development of their managers' skills. And the issue of developing a system of rules for working with customers faded into the background.

At that time, businessmen believed that magic techniques and tools would help to make a sales breakthrough, so they sent their specialists for training en masse. All other things being equal, those companies that hired the best professionals achieved greater success.

Perhaps a good manager is really capable of closing a deal with almost any client. But then the organization will be completely dependent on him. Imagine that yesterday you found a pro and made a good profit. And today he was poached by competitors (along with your client base), and you were left in the red. There were many such cases in the past. Sometimes entire teams of specialists left large companies with large turnovers, and businessmen were left with nothing.

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Alexander Kuleshov
Alexander Kuleshov
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What does a CRM system give to enterprises? Together with new technologies, completely different tools for working with clients have appeared. Modern commercial companies achieve success by collecting as much information as possible about their consumers: name, age, place of residence, marital status, personal preferences, frequency of purchases, etc. Thanks to analytical databases, call centers and automated information systems, it has become possible (and advantageous) to interact with each buyer as if he or she were the only one.