How to check the visibility of a site in Yandex

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All these calculations can be done manually, or you can use special electronic analytics services. If you have free time and you are interested in analyzing the visibility of the site in search engines, you can manually evaluate competitors and calculate the indicators using the formulas presented above. But for regular research with a large amount of data, you need to choose an analytical service.

Foreign services do not provide statistical data on Yandex, as they work exclusively with Google. Among domestic analogues, we can highlight: Megaindex, Spywords, SEMrush and Serpstat. Each network marketing contact list of the services will quickly detect competitors and evaluate them. It will identify problem areas and possible growth areas in your development strategy.

How to check the visibility of a site in Yandex

These services have their own database of search queries and varying degrees of garbage removal. You can use the free trial period, which is available everywhere, and choose the most suitable option for yourself.

Competitor Semantics Analysis via Domain Visibility Score in SpyWords
If you decide to increase the semantic core for your project, then regardless of whether you are familiar with the main competitors of your resource, the actions should be as follows:

In the online service spywords.ru in the tab "Domain Analysis" we enter the address of our website. If we are creating a new project and do not have our own website, since it is in the process of development, then we can use a demonstration site in our niche and use its address.

At the very end, data on competitors will be provided. Semantics can be used from these domains.

Competitor Semantics Analysis via Domain Visibility Score in SpyWords

The main principle on the basis of which the system analyzes competitors is the intersection of domain visibility for key queries. Spywords selects the most popular key phrases for its base. After that, using its algorithms and robots, it checks and enters into the base the first 10 and 50 search leaders for each query.

During the research process, Spywords finds data from the database and evaluates the queries for which the web site is shown to the audience, i.e. it checks the visibility of the site online. Then it compares with other resources that are shown for the same key queries. These are intersections - websites that are in the search results for the same queries along with our site. The similarity is greater with a greater number of intersections.

As an example, we can conduct an analysis of the M-video store, where we will get the following results:

How to increase website visibility

The data shows that the largest number of intersections is with the eldorado.ru store, and accordingly this competitor has the closest theme.

If you sort domains in descending order of intersections, you will end up with a list of competitors. Their semantics can be used to increase the semantic core of your resource.