VKontakte has long ceased to be a simple means of communication and keeping in touch with friends. Now you can find a lot of useful content, clips, thematic communities, stores, brand and celebrity pages. In general, everything that is required from a modern virtual ecosystem.
Therefore, social network groups have become a powerful tool for promoting businesses and popularizing individuals. This has become especially relevant after the blocking of Facebook* and Instagram* in the Russian Federation.
How to promote a VK group if you are just starting out? In our material today, we will tell you not only how to promote a VK group, but also how to do it yourself from scratch, how much it will cost and how to evaluate your activities.
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Contents hide
1. How to promote a community in VK on your own
2. How much does it cost to promote a group on VKontakte
3. Is it possible to promote a VK group from scratch and for free?
4. Paid methods of promoting groups in VK
4.1. Targeted advertising
4.2. Advertising with bloggers and in other groups
4.3. Boosting subscribers
5. Free ways to promote groups in VK
5.1. Inviting friends
5.2 Regular publication of content
5.3. Conducting competitions
5.4. Collaborations with other communities and bloggers
5.5. Optimization for key queries
5.6 Viral content
6. How to create interesting content for the VK community
7. Analytics and evaluation of promotion effectiveness
8. Conclusion
9. FAQ
How to promote a community in VK on your own
VKontakte has all the tools for promoting pages independently. The main thing you need to decide on is the topic of the group and the purpose of its creation. There are only a few main options, and all the others are their smaller branches:
Sale of goods and services. Anyone can sell VK: a private individual or a legal entity.
Earnings on the group. Popular communities have a lot of advertising and it costs money. Here you will need subscribers and their involvement.
Personal group. Here you can post the results of your creative work. You won't earn much, but there will probably be people willing to buy something from you. For example, look at this cutie Cacodemon from the legendary game Doom.
How to promote a VK group on your own from scratch in 2023: detailed instructions
Once you have decided on the topic and goals, you will need a promotion plan. Almost every case has its own nuances, but there are always several stages, some of which we will dwell on in more detail.
Creating a portrait of the target audience.
Here you need to determine who you are going to sell products, services or content to. Understanding the needs of the target audience is half the battle, because you already know how to meet them.
The basic points here are:
buyer type: individual or legal entity;
socio-demographic characteristics: gender, age, status, marital status, income level, etc. – this will help to more accurately customize advertising;
purpose of purchase: for yourself, as a gift, for resale, and so on;
At the same time, the number of levels for segmentation is not limited in any way – you can describe them as deeply as required.
Attracting subscribers.
Subscribers are the people who will create activity in your group, like, repost, comment, buy, watch ads. If the principle “the more, the better” worked well before, then with the advent of services for their promotion, more attention began to be paid to the quality of the audience. Now “live” users are valued the most. But at the initial stages, you can also promote a little, because an empty group does not inspire confidence.