In particular, in relation to voice search, structured data becomes important because it is used to cite the brand name in the assistants' responses, but also because it can transform the website content free russian number for whatsapp indiap into voice applications for Google Assistant (Google Actions). In fact, some properties, on certain devices, allow interactions like the one we see in the following video: we move from search to dialogue with the assistant .
Personalization and localization
The data from the Bright Local study seen above speaks very clearly: people frequently use voice search to get information about local businesses.
Through a voice search I can see the opening hours of the nearest pharmacies
An example of a voice search for local businesses - Google Assistant
This means that having a well-optimized Google My Business card that is consistent with the website's structured data becomes a fundamental requirement in terms of voice search . Let's not forget that the user looking for a physical location is probably on the move, and therefore if they don't find the information, or if it is incorrect, they will look elsewhere.
On-site voice assistants and voice applications
The voice strategy does not stop at website optimization . As we have already said, in fact, user behavior is changing, and this will probably lead them to expect voice interaction everywhere. For this reason, the creation of voicebots within the website and voice applications that can be used through the main assistants, namely Google Actions for Google Assistant, Skills for Amazon Alexa and Capsules for Samsung Bixby, are also part of the strategy.
There are different ways and software to create these “ virtual agents ”, but professional development involves the implementation of custom code. Google, but also Amazon, for example, offer different ways to get started without writing a line of code, but to create flows and integrations of a certain level, you can't do without them.