Feature experts from your team

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Feature a team member who is an expert on your product or has a hot take on a relevant topic to add some originality to your blog posts. Doing so adds a fresh perspective to your blog and provides valuable content for your site.

Plus, it gives the team members you feature a sense of pride. People like it when their voices are heard. Featured authors will likely share their articles on LinkedIn and other social platforms.

Since most members of your team are probably not writers, the most effective way to draft their article is with a Q&A as the foundation. Have the featured “author” brain dump and ghostwrite the article for them. Let them review the piece to ensure you’ve conveyed their thoughts adequately, and you’re good to go!

This approach requires fewer edits than you’d have if a non-writer tried to write an article.

4. Publish guest posts from industry thought leaders
Example guest post from industry leaders
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Another excellent way to bring a unique perspective to your malta mobile numbers list blog is to publish guest posts and op-eds from thought leaders in your industry. This presents an outside perspective that can be valuable to your audience. Plus, aligning your brand with industry experts can help build credibility and thought leadership.

A great place to source these articles is from co-sales or co-marketing partners, which we will discuss later in this post.

You can also connect with professionals on LinkedIn and offer them a feature on your blog. If you cold-pitch, it’s smart to share who your target audience is and how much traffic you get. This way, prospective guest posters can decide if the opportunity makes sense for them.