Measure and analyze your results

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First of all, you should have established the most specific KPIs, since these are the indicators that will tell you if you are doing well with your strategy or, rather, if you could do much better.

There is no point in setting goals if you don't know later whether the strategies worked or not.

This is why we believe that this is one of the digital marketing list of plumbers marketing strategies that will ensure your success, because it is through mistakes and failures that you learn the most, but it is up to you to apply what you have learned wisely.

You must keep reviewing your numbers and making the necessary adjustments so that, at the end of the year, your ROI shows its best face.

This is one of the benefits of the digital environment: you can measure results instantly, so you have no excuses!



11. Do a tool hunt
There are thousands and thousands of online tools that can help you improve your strategies: for SEO, social networks, email marketing, etc.

Google itself has tools to analyze positioning, among other things, so do some research and make a list of the ones that might be most useful to you.

Among some that we can recommend are:

For social media
Sprout Social: You can manipulate and manage your accounts on all social networks while generating very complete reports.

Hashtracking: It will help you know the reach and impact of the hashtags you choose for your strategy.

For email marketing
Mailchimp: Covers your management of mass email sending by doing it for you to the right people and at the right time. It has templates to create your newsletters among other benefits.

Doppler: Ideal for those who want to add some design and color to their newsletters, as with this tool you can do it intuitively.

For SEO
Übersuggest: This tool is ideal for generating keywords and optimizing your SEO.

Woorank: It will give you an SEO diagnosis of your website just by entering its URL in a field.

For image design
Canva: Depending on the type of image you need, i.e. for Facebook, Pinterest or another social network, it offers you excellent options for the design of your posts.

Picmonkey: Has unlimited templates and lots of options to make cool collages.

For content marketing
Pearltrees: Allows you to save interesting content references for later use and include it in your content marketing strategy.

12. Congruence is the goal
If you have advertising guidelines in traditional media, don't forget that they must be consistent with what you show online.

This strategy will help you gain credibility, because, even if the setting is virtual, your brand must have its own essence.

The objectives and guidelines set out must be followed to the letter.



In conclusion, successful digital marketing strategies are those that keep the Buyer Personas in focus, because understanding this means making everything revolve around their interests, and that is winning in the digital environment.

Additionally, making use of the tools and analyzing results to make adjustments ensures that your brand is on the right track.

Finally, you need to make your content so great that your customers think it was created especially for them: use SEO strategies and nurture your customers with email marketing.