Handing out pamphlets

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A very common form of marketing in the centres of large cities is to hand out pamphlets. Because they are easy to distribute, many companies, mainly those that buy and sell precious metals (gold, silver, etc.), opt for this type of advertising.

But be careful with this offline marketing mail marketing to doctors strategy, as it is not very effective. The vast majority of people are conditioned not to take the leaflets and, when they do take them impulsively, they then throw them in the trash or on the ground.

If you are going to use this strategy, you must carefully evaluate whether it will be worth using it to promote your products and services, and look for ways to innovate and attract attention through design.

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Fairs and Events
Participating in trade shows and events is another form of offline marketing. If you have enough money to set up a stand at the fair, great! If so, make sure you use tools that will capture the public's attention and allow you to reach as many people as possible. As we have seen, one of the best tools to achieve this goal is roll-up banners.

Roll-up banners are highly effective advertising items that come in different formats, with the aim of adapting, in the best possible way, to the stand and the company.

Setting up a stand is not the only way to do good business at these events. You can also participate as a visitor and bring your promotional material (business card, gifts, product catalogues, etc.) to leave with potential partners, suppliers and customers.

The key to success at trade shows and events is to improve your network of relationships. Be prepared to make new contacts and, most importantly, maintain those contacts after the trade show.

Conclusion
Offline marketing is a very effective strategy to promote your company. It can be used to create impactful campaigns that attract more people from the offline world. However, it is important to remember that both offline and online marketing are not magic tricks. It is necessary to have a well-structured marketing strategy and planning to achieve the expected objectives and results.

The good news is that there are many resources for creating an outdoor marketing strategy. However, roll-up banners are one of the best products for offline advertising. So much so that they have become a fundamental marketing piece at stands at fairs and events.