How to optimize your blog posts according to SEO rules?

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Once we have all the aspects of SEO and some of its tools clear, it is time to talk about the optimization of a page. Something that we can achieve by using keywords.

For this task, we recommend an application that will be very useful when managing keywords. It is Yoast. It is a very powerful and easy-to-use tool.

If your website is on WordPress, Joomla or Drupal, you can easily install it. It is a plugin that has everything you need to make your website highly visible to search engines.

In addition, Yoast SEO improves your loan officer email list positioning on social networks, even improving your writing for the internet.

Another benefit is that it allows you to design the title and description that will appear in search engine results, making the title look much more attractive.

With Yoast SEO you can also write a title that will be displayed on Twitter and Facebook when someone shares the page on social sites.

Main SEO Strategies
Optimizing your blog posts according to SEO rules goes beyond the use of keywords and the correct organization of content.

It starts with a deep understanding of what your audience is searching for, which leads you to select the most relevant keywords for your content.

These keywords should be used strategically throughout each of your articles: in the title, headings, and body copy. It's not about quantity, but about placing them in the right places to maximize their impact.

In terms of content structure, it is essential to organize your ideas in a logical and coherent manner.

Headings (H1, H2, H3 and their derivatives) are your best allies in this regard, as they not only make reading easier and make the content more accessible to your readers, but they also guide search engines through the topic of your content.

Blackhat SEO vs Whitehat SEO
When talking about SEO strategies, it is important to mention the difference between Blackhat SEO and Whitehat SEO.

These terms refer to techniques used to improve search engine positioning and are marked by their respective ethics.

Blackhat SEO
Blackhat SEO techniques are those that seek to manipulate search engine algorithms to achieve high rankings quickly.

These strategies bring negative consequences for your website such as search engine penalties, which can range from lowering your ranking in search results to completely removing your site from indexes.

These penalties also damage your reputation, attract poor quality traffic, lose investment (since it can take a lot of time and money to recover) and in some cases even have legal consequences.