Make the text scannable

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In addition to putting the most important information at the top, make sure the text is easy to scan. Most web readers scan the page to find the specific information they're looking for: if they can't find it easily, they'll move on.

Don't believe it? Try paying attention next time you open a web page you haven't seen before. Are you reading every word from beginning to end? Or are you skipping around looking for loadrunner protocol list the information you want?

Incorporate multimedia
Sometimes a picture (or photo or video) really is worth a thousand words. An easy-to-read chart or infographic can also explain a complex topic better than text alone. If you're not a graphic designer, there are plenty of online tools that can help you make your own graphics, like Canva and Piktochart .

Additionally, images also help break up text, making your page easier to read. Therefore, it is recommended that you have at least one image on each page of your website.

Think like a search engine
Your readers find web content through a variety of avenues: social media, links from other websites, email exchanges, and search engine results. That last method is especially important for web writers. The text can be very well-written and informative, but if it's not optimized for search engines, chances are few people will find it.

Think about your audience again: what search terms would they type into Google? Make sure to include those terms in headlines and subheadings.

Content of your website
The great thing about a website is that it's easy to direct readers from one page to another. Help your readers find more content by linking certain words or phrases to other relevant resources, especially those on your own site. This will help keep people engaged with your content and moving through the site.

Building internal links within your own site also helps with your site's SEO optimization , but keep in mind that links should always be relevant and useful. Don't overload your text with links, people won't know which one to click on.

Leave them wanting more
Good web pages end with a call to action. Is there someone a reader should contact for more information? An interesting video they should watch? How about a related blog post they can read or a report they can download? This strategy helps direct your readers to other areas of your website and encourages them to promote your content to their friends and family.

Keep these calls to action short and start with action verbs like “download,” “share,” “join,” “subscribe,” “learn more,” or “watch.” To grab the reader’s attention, try a box or button for the call to action. And of course, be sure to include a hyperlink that allows readers to take the action you’re asking them to take.