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What methods and tools for collecting information are used in the process
Conducting benchmarking is painstaking work, especially when researching large players in the market.

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Marketing intelligence - collecting information about the strategies used by competitors;

analysis of current data - determining how and with the help of what vietnam consumer email list methods successful companies develop their business;

recording and structuring the information received. In parallel with this, the data received is assessed for applicability of similar experience in your situation;

competitor analysis is the study of the experience of similar brands and companies from the same industry;

comparison - comparing your company's strategies and business processes with others.
Useful material:
Competitor Analysis: How Businesses Can Find Unobvious Growth Points
Why Benchmarking Is Important for Designers
Analytics is necessary and important in any design direction: benchmarking helps to identify weak points, better understand user needs, and get inspired by ideas
So, let's consider the main types of design in the context of functional and comparative benchmarking.