Why Loading Speed ​​Matters

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Website performance directly affects rankings — at least in Google. The company announced this back in 2010. We did not find any information about Yandex's policy. There is indirect evidence that performance is important for them too. The Yandex blog states that when choosing a hosting service, you need to consider the speed of access to the site.

Slow pages are bad for indexing. If a search engine robot can't crawl a site quickly, it affects keyword rankings on unavailable pages.

Loading speed affects behavioral factors. This is the most uruguay consumer email list important indicator for search engines. User convenience is a priority. The more slow sites get to the top, the less often people will use the search engine.


Website Loading Speed ​​Analysis: Why Speed ​​May Be Slow
The most common reasons are:

Large images are the most common problem. Use image optimization services:

optimizilla.com
compressor.io
resizepiconline.com
pichold.ru

There is also an automated solution - plugins built into the engine that optimize the image "on the fly" at the stage of its upload to the hosting. Plugins for each engine are individual.

Image Optimization Plugins for WordPress:

WP Smush
EWWW Image Optimizer
TinyPNG, TinyJPG
Resize Image After Upload

"Heavy" plugins. Plugins are convenient. But try to use only the necessary minimum of add-ons. Otherwise, the pages work slowly.

Cheap hosting. Saving money on web hosting seems like a great idea. Only then does it turn out that the host is of poor quality and slows down loading.

Visual gimmicks. The extra effects look impressive, but they take a long time. The modern user won't have the patience.

Embedded media files: Videos on the site improve user experience, but reduce loading speed.

Bulky, "dirty" code. Code quality affects page speed. For optimal performance, code should be as clean and well-written as possible.

Lots of redirects. Redirects to other URLs can slow down a page by two to three times, which is especially annoying for mobile users.