How to check the qualifications of a traffic manager

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The traffic manager's level of expertise is checked using a test. This can be a simple questionnaire, a practical task, or a case study with real indicators. Here are some examples.

Questions

Task conditions: launched advertising on two platforms – Yandex and Google. The first results showed the following figures: YAN – CTR 0.78%, CPC 43.25 rubles; KMS – CTR 12.5%, CPC 7.34 rubles. Questions:

What do these numbers mean? What interior designers service email list conclusion can you draw?

Which platform should I continue working with and which one should I shut down?

To see the whole situation, what other metrics do you need?

What could be the next steps?

Case

Situation: decided to launch advertising on VKontakte. Tested three ads. Should the results be considered successful? If so, which ad should attract all the traffic?

It is best to take a real case, for example, the current situation of your project. You can test knowledge by asking the candidate to consider erroneous directions of advancement. Also pay attention to the questions the specialist will use to clarify the task.

Practical task

Task: Your target audience is entrepreneurs and small business owners. Your product is an online accounting service. The budget is 100,000 rubles. What step-by-step marketing strategy can you offer? Answer the following questions:

Where is the best place to start?

How and on what platforms will you test?

Where to direct traffic?

What else should you find out from the customer?

Where can I learn the profession of a traffic manager?
The activity of a traffic manager is related to the media and mass media, since he is responsible for ensuring that advertising is released on time and provides results. He must be well versed in the legislative framework on advertising and copyright, have an excellent understanding of the nuances associated with printed products, as well as the specifics of placing information on television, radio and non-standard media.

Where can I learn the profession of a traffic manager?

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In this regard, it would be useful for a traffic manager to gain knowledge in the field of publishing, PR, marketing, sociology, computer science and management. In Russia, training in the listed specialties is carried out by various higher educational institutions: