We know that in a globalized world, a company that is not on the internet will hardly become recognized, because during the consumer's journey, searches are constantly taking place from this worldwide network of connected computers and smartphones. In other words, having a beautiful, responsive and dynamic website, a social media profile and maintaining constant interaction with your audience has become an indispensable task.
So, have you ever imagined creating a marketing plan entirely focused on your digital presence in a simple and optimized way?
It may seem complicated, but we plan campaigns every day here, so it doesn't cost us anything to help you out.
Well, you will need a diary or a monthly calendar sheet, the viber data kind you can print online. You can buy a pad or notebook called a planner at stationery stores. It is very cheap and will be very useful too.
Then follow the steps:
1 – List the media of the month that you intend to feed (blog, social networks, Facebook Ads campaigns, rich material, landing pages, e-mail marketing, etc.);
2 – Organize the agendas: News, commemorative dates, promotions, events and others, considering the media where they should be published or made available for consumption by your audience;
3 – Distribute all related topics within the month on the planning sheet, according to your priorities and the commemorative dates that need to be published on the correct day.
4 – Start creating content, artwork and texts according to your priorities. The tip here is to standardize communication, for example: If you have something that you are going to send by email and also publish on social media, use the same communication, so that your audience will be able to assimilate it better and conversion will also be better.
If you have a design professional, you can provide the texts you want to create the pieces. If you don't, the tip is to use Canva, an app that already has several ready-made templates, photographs, images, colors and everything you need for this step (the app's free options are enough for you to create everything you need and the paid version also offers some other benefits that you can evaluate). Tip: Be careful not to put too much information in the artwork, but make an attractive call and leave the complete content for the supporting text. The rule applies to emails, social networks and other channels. In addition, artwork with a lot of text cannot be sponsored, so pay attention.