Basic works that are included in the strategy

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Technical works
These are general and primary for the implementation of any work strategy, because it is important for you to eliminate technical problems that interfere with the ranking and correct indexing of the site in search engines from the very beginning. What to pay attention to first of all, you can find out from this guide .


Working with semantics
At this stage, it is worth considering the features of uk consumer email list your conversion strategy. It is important to collect both commercial and informational semantics for the blog.

At the moment of collection, special attention should be paid to low-frequency queries with specific mentions of goods or services - they are often the ones that bring conversions.

Useful material on the topic

of SEO for e-commerce: how to conduct research and choose the most relevant queries

Collected semantics:

will have to be divided into branded and non-branded. Branded, naturally, will convert well. This is partly the merit of SEO specialists, but their main job, nevertheless, is attracting leads from non-branded traffic;
you need to cluster, identify relevant pages for query groups, create additional landing pages for missed queries. This can be done using product cards, filters, tag pages, etc.
Then, be sure to collect the site's positions according to the prepared semantics. And first of all, work through the groups of queries that go beyond the top 10, adjust the content and meta tags of the page.