Selling price list on Instagram

[subornaakter20]

Often, it is the search for prices for a product (service) that causes difficulties for visitors to commercial Instagram pages. A person is forced to scroll through kilometers of pages, looking for the desired item with a price tag, or contact Direct with questions. Many will not want unnecessary fuss and will simply leave the page.

And this means loss of customers and, consequently, profits.

Selling price list on Instagram

Never forget that all your efforts should hospital contact list be human-centric, i.e. aimed at creating the most convenient conditions for interaction for the client. It is best to create a general price list and leave it in the current stories (highlights).

Now, directly about the procedure for compiling a selling price list on Instagram*.

First, think about the structure of the document. It is better to put the simplest and cheapest goods (services) at the beginning of the list and then gradually move to the more complex, more expensive ones. It is clear that when everything is dumped in one heap on the list, it is more difficult to find the necessary item and not everyone will bother with it. Make headings for the sections. For example, if you have a bakery-confectionery, then let the price list first include muffins (with price tags), then bulk cookies and at the end - cakes to order.

Describe services that are not included in the basic package in a separate block. For example, in the case of a bakery, this could be an additional tier to a cake, some special decoration elements, or a non-standard cream, etc.

Pay enough attention to the design. The document should look aesthetically pleasing and easy to perceive. Everything is important here: fonts, color choice, other components. The final design will determine whether a person will be pleased to see your price list and whether it will influence their decision to make a purchase.

It would be great if it were designed in the same style as the brand (in terms of colors and fonts), and even better if your logo was placed in it. This would contribute to associative perception and the formation of the so-called single constant brand concept (Brand Consistency).

Once the design is ready, start posting your selling price list. First, publish the pictures in your story, then go to it and click on the heart in the circle (bottom right). This will mean that the story has been added to the "highlights" section. Now you can create a special folder here, call it "Price" and put all the pages with product lists and prices there.

It would be useful to emphasize how important a professional approach to design is, taking into account the style of the brand, etc. For example, if the world-famous McDonald's had planned to open a chain of beauty salons, then the main colors in their price list would be red and yellow (now, probably, green and yellow).

At the same time, avoid cluttering up the details: this also interferes with the perception of the essence.

If you add pictures to your document, use only high-quality ones: this will characterize you as a professional.

Don't print the text in very small font: it's bad if users have to make extra efforts to see the letters. If the list is long, divide it into several pictures, but such that they will be easy to read.

If you use video materials and gifs, check how well Instagram displays them* (sometimes it’s not very good).

Be sure to include all the information regarding the prices in the document. If your services include manicure, for example, then write in detail how much a simple design costs and how much a complex one costs.