How to find out competitors in Yandex.Direct

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Study your competitors in Yandex.Direct before you launch ads. Once you have done this research, you will understand how much money you will have to spend on advertising, how to improve your website and change contextual ads so that it leads to high conversion. Do not ignore this step, otherwise you will waste your money. And you can forget about a quick return on investment.

How to find out competitors in healthcare email list Yandex.Direct

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What can be revealed through qualitative competitor analysis?

Effective keywords for advertising.

Common mistakes in ads for many advertisers.

Approximate costs of advertising campaigns.

Estimated impression volume.

Disadvantages of the site that need to be eliminated.

You can spend from 1 day to a week studying your competitors' ads in Yandex.Direct. The result of your work will depend on the amount of time you spent on the research. Below we will tell you how to view your competitors' ads in Yandex.Direct.

First of all, determine who the competitors are in this niche. The easiest way to do this is to use the "Budget Forecast" in Yandex.Direct. Log in to your account, go to the desired tab and specify the required parameters. Mark the region in which you would like to display ads. For example, put Moscow and the region if you plan to sell your products only there.

"Budget Forecast" in Yandex.Direct

Enter the words that are appropriate for your business in the "Select keywords" window. If you do not know which keywords to use for the project, try to select them using a special built-in function.

Select key phrases

To do this, click on the "Select" button. A window will open in front of you, in which you need to specify the main keyword that relates to your product. See what the automatic selection of phrases gave you.

From the list provided, select the required words and click "Calculate".

Calculate

The result will be a table in which you will see the predicted number of impressions and clicks, the estimated CTR, as well as the estimated costs for each keyword.

A table where you will see the predicted number of impressions and clicks

If you want to check a competitor in Yandex.Direct for any keyword, mark it with a check mark. Check out the results that the system gave you.

Let's give an example. At least 50 web resources advertise for the phrase "infrared heater price" in Yandex.Direct. The largest number of ads are targeted at Moscow and the region. But there are organizations that offer their goods not only to residents of the capital, but also to buyers from other regions, such as Khabarovsk, Omsk, Kazan.

At least 50 web resources advertise for the phrase "infrared heater price" in Yandex.Direct

Typically, such organizations have online stores in addition to local points of sale. To find out, follow the link in the ad. You will be taken to the competitor's web resource and will be able to evaluate its work.

Don't spend too much time studying your competitors and their sites. To make things easier, imagine yourself as a buyer and choose the most attractive sites from the entire list. Usually, the list is limited to 5-10 resources that you should pay attention to.