Show the practical value of the proposal

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We all love to be useful to others because it gives us the right to feel important.

For this reason, most people are willing to tell others about brands that allow them to:

save money (Groupon, Biglion).

save time (Mint, Slack).

maintain health (Awair, Ecoisme).

It is also important to choose the starting forex email list point wisely. If buyers see that the product is always sold at a discount, they will perceive its price as normal. Your task is to create a sense of exclusivity, that is, to offer an attractive price for a limited time or for a narrow circle of people. For example, a discount can be available only to the first 100 buyers. The element of exclusivity is used by startups that are looking for investors on the Kickstarter platform.

Of course, they need money to launch a business, but they still limit sponsors' bonuses, stimulating them to invest more money in the startup.

Associate a story with your startup and tell it
Of course, facts have their value, but stories are much more exciting and have a greater impact. They are easier to remember because they have a certain plot with its beginning, climax and ending. The story should reflect the main idea of ​​the startup. Thanks to such stories, we gain valuable knowledge.

On the one hand, stories inform us about social norms and the behavior that society expects from us.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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On the other hand, they have practical value, as they provide recommendations on where to get your car repaired, where to order food delivery, which app is the most convenient for making an appointment with a doctor, and so on.

The level of trust in stories is higher than in advertising. A story is something that has already happened to another person, and we may know him personally. When we listen to a story, we become emotionally involved in it, become less logical and definitely want to know the ending.

Common Viral Marketing Mistakes
Viral marketing is a complex and labor-intensive process. Below you will learn about the most common mistakes made when launching viral campaigns and what to do to avoid them.

Advertiser doesn't understand the point of viral content

Don't go viral just because it's a trendy idea and all your competitors are using it. Viral content should be part of your marketing strategy.

The advertiser does not understand the possibilities of viral content and what not to expect from it

As an example, here are some tasks that viral marketing can definitely handle:

Spreading rumors and discussions. This can accompany the launch of a new product or be part of a campaign aimed at generating discussions to attract attention to the brand.

Viral content can be a great news-maker that allows you to sell stories to various media outlets.

Collecting user information through CRM. Viral marketing helps to increase the email base and collect other information using surveys.

Direct sales. The "virus" attracts users to the site, who then order the product. Thus, sales volume increases.

Advertising: Viral content can entertain your audience while reminding them of your company.

Interactivity: The "Virus" encourages users to interact with the brand through interactivity.

The advertiser does not fully understand the mechanics of conducting viral campaigns.

Almost all of them go through 4 stages:

Stage 1. Creating a strategy: goals are set, a budget is drawn up, the place of the “virus” in all brand activity is determined.

Stage 2. Creating an idea for viral material.

Stage 3. Creating creativity. Bringing the idea to life. Different types of content (videos, games, websites) require different amounts of time and resources.

Stage 4. Sowing the “virus” and analyzing the results. We launch a viral campaign, promote it on suitable sites, in relevant communities and with the help of opinion leaders. The launch usually takes 4–8 weeks. Then we track the effectiveness.