The power of effective communication: Keeping parents in the loop

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Why your activity club needs the best parent communication
In the world of children’s activities, it’s not just about how much fun the kids are having – it’s also about keeping parents informed and engaged.

Whether it’s gymnastics, football, drama or america rcs data other activities, parents want to be in the know. It’s not just about sending timetable updates; it’s about effective communication that showcases the value and impact of their children’s participation.

Our What Parents Want report has given us the inside scoop from 250 UK parents, and we’re sharing it with you so you can tap into what truly motivates their decisions.

So, how do you keep your parents in the loop so that they want to keep coming back for more?

Keep reading to discover actionable tips and tricks from industry experts.

Why you need to keep your parents engaged
When it comes to what parents want, good communication is at the top of the list. They want to see their children having fun

It’s not just nice to have, it’s an important factor that influences parents’ decisions. Our What Parents Want report highlighted that 87% of parents consider online communication to be an important feature when it comes to their children’s activities. This isn’t surprising given that 25% said that communication was a big factor when deciding whether to renew their child’s activity.