Advertising on Wildberries: types and features

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Advertising on Wildberries: types and features
Completo Editorial
Completo Editorial
June 1, 2023
Content
New office: what has changed in WB promotion
Clusters and presets: what is important for a seller to know
Types of advertising on Wildberries
Development of advertising tools
External promotion of products on Wildberries and taiwan consumer email list other marketplaces
How to track the results of external advertising on marketplaces
Previously, the algorithm for entering the marketplace looked something like this: purchased a product, put it on the marketplace, added keywords, highlighted the USP - the product took off.

But this scheme of action has not worked for a long time.

Nowadays, to get ahead of competitors, a more serious approach is required. It is necessary to analyze sites , use internal and external promotion tools, and monitor their effectiveness. Competition in all niches is so high that specialists have to polish the product card, and companies have to invest large budgets in promotion and approach the choice of goods with special care.

Olga Bogdanova, head of the marketplace unit at Completo, spoke about how internal advertising works on Wildberries, as well as external traffic sources as of April 2024.