Developed CJM and identified additional growth points

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CJM is a customer journey map that allows you to:

identify additional customer problems and needs;
develop ways to solve and satisfy them (which in our case resulted in an expansion of the product range), and create a list of marketing tools used for this purpose;
develop schemes for increasing customer loyalty through collecting and processing feedback and building trusting long-term relationships with them.
In addition, CJM will be useful to you when developing a switzerland consumer email list content plan for managing social networks.

Record and analyze the results
During the work process, it is very important to record the results obtained, analyze them and take measures in case of deviation from the values ​​required to achieve business goals.

In the example under discussion, the implementation of the specified steps over 6 months (February-July 2023) yielded the following results:

sales increased by 3.5 times by April;
+660% in sales volume in July compared to February (start of sales);
328,000 unique visitors to product cards in July;
7.1% - conversion to cart.
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